We partnered with VITALSpace to establish a clear identity and develop a cohesive brand system that reflects their precision and innovation. Our work extended across both print and digital media, ensuring consistency in every touchpoint. From visual strategy to execution, the brand presence communicates strength, stability, and modernity—supporting VITALSpace’s mission to reimagine essential spaces.
As the parent company of SteelCell, VITALSpace, needed a complete alignment of its ancillary websites and marketing assets to align with SteelCell’s broader brand strategy. Our work spanned the development of targeted microsites, delivery of distinctive branding projects, and creation of print and marketing materials—all executed within the VITALSpace/SteelCell umbrella to ensure a cohesive, unified presence across both digital and physical channels.
The VITALSpace identity needed to be bold and convey strength, modernity, and reliability. After exploring multiple design directions, we arrived at custom letterforms that evoke a sculpted, engineered silhouette. The result is a clean, stamped identity that balances visual impact with clarity, prioritizing legibility while reflecting the brand’s precision and stability.
VITALSpace required a range of print and marketing materials to support their brand initiatives, including outdoor signage, magazine placements, and collateral designed to extend the identity across multiple touch points.
VITALSpace needed a web presence that reflected the vitality and modernity of the brand. Drawing inspiration from the precision of engineering and the discipline of manufacturing, we designed a sleek, modern interface with subtle motion elements that highlight the company’s offerings and bring its identity to life in the digital space. We also crafted a custom payment portal with integration into VITALSpace's commercial banking partner.
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