NativeSeed Group brings together a network of seed providers from across the United States into one streamlined digital platform. The new web presence centralizes a shared inventory across multiple brands, automates CRM lead routing, and delivers a flexible, highly tailored content management system. This unified approach not only simplifies operations but also strengthens brand cohesion while supporting the group’s diverse regional markets.
Nature’s Seed, the consumer-facing brand of NativeSeed Group, is a robust e-commerce storefront serving retail seed customers nationwide. We guided the company through a full migration from an outdated legacy platform to a scalable solution, implementing custom software integrations with their existing tools, including Sage Intacct and a proprietary ERP system. The result is a streamlined, future-ready e-commerce experience that supports operational efficiency and growth.
We built a fully custom headless CMS for NativeSeed Group, designed to support advanced product inventory customization, dynamic filter management, and geo-targeted region detection. The tailored admin interface gives the client complete control over resources, articles, and product data, enabling them to efficiently manage content, streamline workflows, and deliver region-specific experiences to their customers.
The client sought a fully custom system built without unnecessary bloat or reliance on third-party plugins, ensuring a lean, high-performance foundation. We developed an extensible architecture designed for seamless API integrations, enabling future connections to ERP systems, stock management platforms, and other operational tools. This approach not only streamlined current workflows but also positioned the platform for scalable growth and evolving business needs.
As part of our ongoing partnership with NativeSeed Group, we led the migration of their legacy e-commerce store from an outdated platform to a modern, high-performance website built on WordPress. The new Nature's Seed solution provides robust multi-author access, enabling team members across the organization to easily manage an extensive catalog of product SKUs, as well as a growing library of articles, guides, and seed resources. This transition not only streamlined day-to-day operations but also created a flexible foundation for future growth, improved content workflows, and enhanced customer engagement.
Nature’s Seed offers hundreds of SKUs spanning multiple product categories. To support this scale, we implemented a suite of tools designed to streamline sales management, enhance discount and rewards programs, improve inventory reporting, and manage custom product fields with ease.
We engineered a custom caching solution integrated directly into the WordPress core rendering process—dramatically improving both page load speed and overall site performance.
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