Lumberock®

Discover the full breadth of marketing and design work created for a brand built around durability, adventure, and outdoor living. Lumberock’s high-performance composite decking is engineered to withstand moisture, rot, and the harshest environments—making it the last deck board you’ll ever need.

Lumberock needed a visual update across their marketing portfolio, calling for a more contemporary, unified brand presence. Our work spanned updated convention materials, direct-mail campaigns, in-store displays, digital graphics, and sales tools. Each piece was crafted to elevate the product, clarify the brand promise, and create a seamless visual experience from showroom to outdoor living space.

Across the Classic Collection, Coastal Collection, and Lumberock Artisan line, our creative strategy highlights a product made for bold experiences and long-lasting beauty. Explore the portfolio below to see how we brought this story to life through visual design, storytelling, and cohesive brand execution.

Services

Brand Strategy
Print
Marketing Design

With a goal of unifying its product lines into a clearly connected ecosystem, we helped Lumberock elevate its identity as the premier engineered lumber system it has always been. Through cohesive branding and strategic storytelling, we brought forward the brand’s shared mission: delivering a superior, long-lasting solution for both businesses and homeowners.

Design Type

We selected a serif typeface to establish the foundation of Lumberock’s marketing. Slender yet pronounced and sturdy, the Garamond variation we chose conveys the product’s refined durability while providing a sophisticated counterpoint to the more engineered typeface used for body copy.

We wanted a style that would inspire and convey the product in all its beauty.

Print

We developed a cohesive design system built to anchor the brand across all channels. From in-store displays and sample presentations to catalogs, banners, and commercial sales tools, this system ensures every piece of Lumberock’s marketing communicates with clarity, consistency, and confidence.

We curated a strategic blend of content formats and material types to clearly communicate the brand, educate both consumers and professionals, and present Lumberock in a compelling, thoughtful, and memorable way.