Strategic-DX

Strategic DX builds technology that enhances the dealer–customer relationship. Their Your Dealer Experience (YDE) platform unifies communication and service touchpoints to increase sales, improve satisfaction, and boost retention.

We were engaged to create a clear brand and website for Strategic DX that communicate its suite of automotive dealer technologies with focus and credibility. Our work unified multiple products—led by the Your Dealer Experience (YDE) platform—into a single narrative, information architecture, and visual system that makes complex capabilities easy to understand.

The result is a scalable, modern web presence with a bold, contemporary palette and a modular CMS that gives the team full editorial control. We refined product messaging for YDE and launched pages that introduce the broader F&I, dealer, and automotive solutions—delivering a cohesive story across every touchpoint.

Services

Web Development
Print/Advertising
Identity Design
Brand Strategy
Mobile App Development

Brand Development

Strategic DX needed a clear, concise identity that communicates stability and modernity. We developed a vivid, electronics-inspired palette to energize a category that’s typically muted in the F&I and automotive contract space. Paired with simple geometric forms, the system delivers a bold, digital personality while staying flexible across web and print.

A clean, modern identity for Strategic DX that communicates stability—without losing energy.

Design Materials

We produced a cohesive suite of print and environmental materials for Strategic DX—sales collateral, advertising, and promotional displays—built on the brand system we defined. Consistent typography, color, and layout standards ensure every piece reads on-brand and bridges physical touchpoints with the digital experience.

Interactive

We implemented a WordPress build centered on reusable, custom blocks and post types for news and articles. Editors can assemble pages quickly while benefiting from improved performance, accessibility, and SEO foundations.

A bespoke theme establishes a distinct visual language, complemented by tailored integrations and analytics dashboards. Together, the stack delivers a scalable, maintainable site that supports Strategic DX’s roadmap.